Performance Marketing Insights and Trends
Your go-to hub for expert perspectives, actionable strategies, and real-time updates in growth and performance marketing. From paid social to search, we break down what’s working now so you can scale smarter, faster.
What Is Growth Marketing? A Plain-English Guide for Local Businesses
Growth marketing for local businesses explained: how it differs from ads or social alone, the funnel it works on, and what a first month looks like for a small business.
East Village Marketing Guide: How Bars, Restaurants and Small Shops Get Noticed
How East Village bars, restaurants and shops get customers: Google Maps, Instagram, creators, late-night timing and reviews for one of NYC’s densest neighborhoods.
Landing Page vs. Homepage: Where Should Your Ads Send People?
Should ads go to your homepage or a landing page? Compare conversion, message match, tracking and cost, and learn what a high-converting ad landing page includes.
Instagram Giveaways That Build Your Business (and Follow the Rules)
How to run an Instagram giveaway for a small business: choosing a prize, mechanics, rules, disclosures and legal basics, partners, tracking and what to do after the contest ends.
User-Generated Content for Local Brands: How to Get It, Ask for It and Use It Well
How local brands can collect and use user-generated content: encouraging customer posts, getting permission, reposting, using UGC in ads and building trust with real photos and video.
Brand Voice for Small Businesses: How to Define It and Use It Everywhere
How to define your brand voice: personality, tone, words to use and avoid, examples and a simple style sheet that keeps your website, social posts and emails consistent.
A One-Page Marketing Plan for Small Businesses (With a Simple Template)
A one-page marketing plan template for small businesses: goals, customer, offer, channels, budget, calendar and metrics. No marketing team needed.
Website Speed and Core Web Vitals for Small Businesses: What They Are and How to Fix Them
Core Web Vitals explained for small businesses: LCP, INP and CLS in plain English, why speed affects SEO and sales, and a practical checklist for faster WordPress sites.
TikTok for Local Businesses: A Starter Guide to Getting Found and Getting Customers
How local businesses can use TikTok: content ideas, hooks, posting rhythm, local discovery, ads and how to turn views into visits, bookings and sales.
NYC Restaurant Marketing: What We Have Learned Growing Pizzerias, Bars and Cafes
Lessons from marketing New York restaurants across Bushwick, the East Village, Williamsburg and Union Square: social content, creators, SEO, listings and websites that give a neighborhood spot a following.
Every Marketing Service We Offer NYC Businesses: A Complete Guide to Growth Marketing Services
A complete overview of every growth marketing service Sitting Pretty Creative offers businesses in NYC, San Diego and beyond: paid social, paid search, SEO and AEO, organic social, influencers, websites, email, analytics, AI and more.