Performance Marketing Insights and Trends
Your go-to hub for expert perspectives, actionable strategies, and real-time updates in growth and performance marketing. From paid social to search, we break down what’s working now so you can scale smarter, faster.
What Is AISO (AI Search Optimization)?
Search is getting smarter — and so should your strategy. Learn what AI Search Optimization (AISO) is, why it matters, and how we use it to grow brands faster.
What Is Performance Marketing?
Tired of marketing that looks good but doesn’t deliver? Discover what performance marketing is, how it overlaps with growth strategy, and how we make it work for real results.
How to Run Ads on Instagram
Instagram ads shouldn’t be guesswork. We break down how to run campaigns that are strategic, scroll-stopping, and built for growth — the SPC way.
Using Paid Ads to Promote an Event
Need to sell tickets or fill a room? We use paid ads to take events from idea to sold out — just ask Happy Hour House. Here’s how we make it happen.
Using Paid Social to Build Brand Awareness
You can’t grow a brand no one knows. Discover how we use paid social to spark awareness, scale reach, and make sure your brand shows up where it matters.
How To Run Ads On Facebook
Running Facebook ads isn’t just about boosting a post. It’s about building data-driven campaigns that deliver real ROI. Learn how to run Facebook ads like a pro with this practical guide from Sitting Pretty Creative.
What Is A Facebook Pixel?
A Facebook Pixel is more than a snippet of code — it’s the foundation for data-driven Meta ad campaigns. See how Sitting Pretty Creative uses it to retarget, optimize, and scale high-performing paid social strategies.
What Is Paid Search?
Discover how paid search advertising works, why it matters, and how Sitting Pretty Creative can help you stand out at the top of Google.
AI & SEO – Understanding The Shift In Search
AI is rewriting the rules of SEO. Learn how AI search optimization is changing the way we create, structure, and rank content — and how your brand can stay visible in this new era.
What Is Paid Social?
Discover how paid social advertising fuels growth, boosts ROI, and meets your audience where they are. A smarter approach to social media starts here.
What Is Growth Marketing?
Growth marketing isn’t a buzzword. It’s a full-funnel, data-driven strategy designed to drive sustainable, scalable results. Learn how Sitting Pretty Creative turns marketing into momentum.