Performance Marketing Insights and Trends
Your go-to hub for expert perspectives, actionable strategies, and real-time updates in growth and performance marketing. From paid social to search, we break down what’s working now so you can scale smarter, faster.
Starting a Business Is Easier Than You Think
Starting a business doesn’t require big money or years of experience. With the right idea and a little initiative, it’s possible to launch something meaningful for under $100. Here’s how one simple curb-painting concept turned into a real, confidence-building first business.
AI Won’t Take Your Job, Someone Else Will
AI isn’t replacing people—people who use AI are. As technology reshapes every industry, those who adapt will thrive while others fall behind. Here’s why embracing AI isn’t optional anymore, and how it can open the door to entrepreneurship, creativity, and new opportunities.
Why Businesses Need to Invest in Paid Social
Paid social has become one of the most powerful ways for brands to increase visibility, generate demand, and convert new customers. Here’s why businesses can’t afford to ignore it—and how a strategic, data-driven approach turns social platforms into real growth engines.
How We Sold Out an Event Using Meta Ads
When a San Diego event company needed to sell out their DJ night, they turned to Sitting Pretty Creative. Through targeted Meta Ads and strategic retargeting, we sold out every ticket before doors opened — and built serious local buzz in the process.
What Is AISO (AI Search Optimization)?
Search is getting smarter — and so should your strategy. Learn what AI Search Optimization (AISO) is, why it matters, and how we use it to grow brands faster.
What Is Performance Marketing?
Tired of marketing that looks good but doesn’t deliver? Discover what performance marketing is, how it overlaps with growth strategy, and how we make it work for real results.
How to Run Ads on Instagram
Instagram ads shouldn’t be guesswork. We break down how to run campaigns that are strategic, scroll-stopping, and built for growth — the SPC way.
Using Paid Ads to Promote an Event
Need to sell tickets or fill a room? We use paid ads to take events from idea to sold out — just ask Happy Hour House. Here’s how we make it happen.
Using Paid Social to Build Brand Awareness
You can’t grow a brand no one knows. Discover how we use paid social to spark awareness, scale reach, and make sure your brand shows up where it matters.
How To Run Ads On Facebook
Running Facebook ads isn’t just about boosting a post. It’s about building data-driven campaigns that deliver real ROI. Learn how to run Facebook ads like a pro with this practical guide from Sitting Pretty Creative.
What Is A Facebook Pixel?
A Facebook Pixel is more than a snippet of code — it’s the foundation for data-driven Meta ad campaigns. See how Sitting Pretty Creative uses it to retarget, optimize, and scale high-performing paid social strategies.
What Is Paid Search?
Discover how paid search advertising works, why it matters, and how Sitting Pretty Creative can help you stand out at the top of Google.