Organic social media that keeps your brand top of feed, top of mind, and first in line when the neighborhood decides where to go.

Content, community and calendars for restaurants, venues and local brands — produced every week by an organic social media agency in New York and San Diego.

Organic social, done properly

Show up every week. Without burning out.

Organic social only works when it is consistent. We build a posting rhythm your team can actually keep, then run it so the feed looks alive while you run the business.

Talk to us about organic social ⟶
  1. Content pillars, not random posts

    Behind the scenes, product and menu, community and offers. Four lanes planned a month ahead so every post has a reason to exist.

  2. Short-form video first

    Reels, TikToks and Shorts shot on site or cut from your footage, with hooks tested so the formats that earn saves and shares get repeated.

  3. Community management

    Comments and DMs answered the same day, in your voice. Anything that needs a human from your side gets flagged, not left hanging.

  4. Monthly review

    What earned reach, what earned bookings and what we are changing next month, in one page you can read in five minutes.

Platforms we manage

  • Instagram
  • TikTok
  • Facebook
  • YouTube Shorts
  • LinkedIn
  • Pinterest
  • Google Business Profile posts

How We Use Organic Social to Build a Following That Buys

Social Media Management

Content Calendar

Instagram Reels

TikTok Content

Community Management

Short-Form Video

Caption Writing

Hashtag Strategy

User-Generated Content

Brand Voice

Social Media Photography

Stories & Highlights

Engagement Strategy

Restaurant Social Media

Local Business Social

Social Analytics

Content Repurposing

Trend Monitoring

Social Media Agency NYC

Social Media San Diego

FAQ

Organic social can feel endless. We make it a system.

  • How many posts a week do you publish?

    It depends on the platforms and the brand. We agree a cadence up front, usually a mix of feed posts, stories and short-form video, and build the calendar around what your team can sustain for a year, not a sprint.

  • Can you use our own photos and video?

    Yes, and we encourage it. Your phone footage from the kitchen, the floor or the job site is often the best-performing content. We plan shoots to fill the gaps and edit everything to one standard.

  • Is organic social still worth it if we run paid ads?

    Organic builds the trust that makes paid convert. When someone clicks an ad and lands on a profile that is active and real, they stay. We plan the two together so each one feeds the other.

  • What other services does Sitting Pretty Creative offer?

    Organic social sits alongside paid social, paid search, SEO and AEO, influencer partnerships, websites, email and SMS, analytics and brand development. Most social clients add influencer partnerships or paid social once the feed is working.

Organic social case studies

Feeds that fill rooms

Restaurants, venues and studios we keep in the conversation every week.

See all social media case studies ⟶

Ready to get back in the feed?

Tell us the platforms you care about and the calendar you already have. We’ll build a rhythm your team can keep.

Let’s make something happen ⟶