Facebook Ads Aren’t Just for Boosting Posts Anymore

Running Facebook ads might seem simple — but getting real results requires strategy, precision, and ongoing optimization. With billions of users, changing algorithms, and fierce competition, launching a successful campaign is about more than hitting “boost.”

At Sitting Pretty Creative, we specialize in building, managing, and scaling Facebook ad campaigns that convert. Whether you’re a startup or scaling enterprise, here’s how to advertise on Facebook — the right way.

Step 1: Set Up Meta Business Manager

Before you do anything else, set up a Meta Business Manager account. This free tool allows you to manage your Facebook and Instagram Pages, ad accounts, Pixels, and permissions in one place.

If you’re running ads professionally — or working with an agency like Sitting Pretty Creative — this is your foundation.

Step 2: Install the Meta Pixel

The Meta Pixel is a critical piece of your Facebook ad strategy. It’s a small code snippet added to your website that tracks:

• Page views and user behavior

• Conversions and purchases

• Custom and lookalike audience building

• Real-time data for ad delivery optimization

We handle full Pixel installation and setup for our clients to ensure your campaigns are powered by real, actionable data.

Step 3: Define Your Campaign Objective

Inside Meta Ads Manager, you’ll choose a campaign objective that aligns with your goals:

• Traffic – drive visits to your website

• Engagement – increase likes, comments, and shares

• Leads – capture emails or form submissions

• Sales – drive purchases directly

The right objective is key to building a high-performing funnel. We guide brands to choose wisely — and execute strategically.

Step 4: Build Highly Targeted Audiences

What makes Facebook advertising so effective? Its audience targeting. Options include:

• Demographics (age, gender, location)

• Interests and behaviors

• Pixel-based website activity

• Retargeting past visitors

• Lookalike audiences from existing customers

We specialize in advanced audience segmentation, so your ads hit the right people at the right time.

Step 5: Create Scroll-Stopping Ad Creative

Creative is what gets your ad noticed. Your Facebook ad creative should be:

• Visually engaging (video, carousels, or animated content)

• Tailored to the audience’s intent and funnel stage

• Clearly messaged with a bold call to action (CTA)

Our creative team designs, tests, and refines assets to keep your ads performing strong across placements.

Step 6: Launch, Monitor, and Optimize

This is where many campaigns stall — but it’s where we shine. Effective Facebook ads require:

• A/B testing creatives, audiences, and placements

• Tracking metrics like CPC, ROAS, and conversion rate

• Making real-time optimizations based on data

We proactively manage performance, so your ad spend keeps working harder and smarter.

Why Going DIY Doesn’t Cut It

Facebook ads aren’t plug-and-play. They demand:

• Strategic planning

• Technical setup and tracking

• Audience and creative alignment

• Consistent monitoring and testing

That’s where a performance marketing agency like Sitting Pretty Creative brings unmatched value.

What We Deliver:

• Full Meta Business Manager setup

• Meta Pixel + Conversions API installation

• Custom campaign strategy and copy

• Advanced audience segmentation

• Weekly performance reporting and insights

• Scalable creative and ad testing

Take the Guesswork Out of Facebook Ads

This guide just scratches the surface of what it takes to succeed with paid social advertising. Real growth takes more than a few boosted posts — it takes a team that knows what works and why.

Ready to Scale With Confidence?

At Sitting Pretty Creative, we engineer Facebook ad campaigns designed for growth. From technical setup to creative execution, we’re your strategic partner in paid social media.

Let’s grow your business with ads that convert. Get in touch with us today to build your next high-performing Facebook campaign.