Event marketing has changed. Organic posts alone won’t cut it — if you want to fill a room, sell tickets, or generate buzz, you need a real plan backed by real reach. That’s where paid ads come in.

At Sitting Pretty Creative, we use a mix of paid social and paid search advertising to help brands get their events seen, shared, and sold out. Whether it’s a product launch, pop-up, or full-scale party, we know how to create digital momentum that turns clicks into RSVPs.

Paid Ads: Your Event’s Secret Weapon

With the right strategy, paid ads do more than spread the word — they target the right people, at the right time, with messaging that gets results. Here’s how:

• Paid social ads (on Instagram, Facebook, TikTok) generate buzz and community engagement 
• Paid search ads (on Google, YouTube) capture high-intent users actively looking for events, experiences, or things to do
• Both channels offer geo-targeting, event-specific creative, and performance tracking to optimize in real time

When used together, they form a powerful funnel — from awareness to ticket sales.

Real Results: Happy Hour House

We recently helped Happy Hour House promote their very first event using a paid social campaign built to convert. From day one, we crafted creative tailored for Reels and Stories, ran geo-targeted Instagram ads, and retargeted users who clicked but didn’t buy.

The result?
The event completely sold out — with all tickets purchased online through our campaign.

This wasn’t just a win for them — it was proof that paid ads can fuel real-world momentum, fast.

How We Promote Events With Paid Ads

Every event is unique, but our approach is grounded in performance marketing principles that scale. Here’s what we typically include:

Multi-Platform Ad Strategy

We run campaigns across Instagram, Facebook, TikTok, and Google to meet your audience where they’re browsing and searching.

Local + Interest-Based Targeting

We zero in on your ideal attendees — from locals looking for weekend plans to niche communities ready to RSVP.

Funnel Mapping for Ticket Sales

From awareness to conversion, we structure the full journey: teaser ads, retargeting campaigns, and countdown urgency to drive purchases.

Conversion Tracking

We set up tracking so you know exactly which ads drove which ticket sales — down to the dollar.

Optimized Creative

We use event-focused visuals, motion graphics, and platform-native copy that catches attention and drives clicks.

Why Paid Ads Are a No-Brainer for Event Marketing

Unlike flyers or organic posts, paid ads give you:

• Instant visibility 
• Full budget control
• Real-time performance data
• The ability to scale based on what’s working
• A measurable ROI tied directly to ticket sales or registrations

And with Sitting Pretty Creative behind the strategy, every ad is optimized for real-world results — not vanity metrics.

TL;DR: Want a Packed Event? Don’t Leave It to Luck

Whether you’re hosting a networking mixer, launching a new product, or throwing your first big bash — paid ads are your not-so-secret weapon. With the right combination of paid social and paid search, you can reach the right audience, create excitement, and sell out with confidence.

We Turn Events Into Sellouts

At Sitting Pretty Creative, we don’t just run ads — we drive attendance. From strategy to creative to conversion tracking, we’re here to help you fill every seat, sell every ticket, and make your next event your biggest one yet.

Let’s make your event the one everyone’s talking about. Reach out to build your custom campaign.