In today’s digital landscape, marketing should be more than creative — it should perform. That’s the heart of performance marketing: a data-driven approach where every dollar is tied to results, not just reach.

At Sitting Pretty Creative, performance marketing is in our DNA. Whether we’re scaling a DTC brand, boosting local bookings, or generating leads for a global campaign, we focus on what works — and we back it with analytics that prove it.

Want your marketing to do more than just look good? Let’s talk.

What Is Performance Marketing?

Performance marketing is a strategy where advertisers only pay when a specific action is taken — a click, a lead, a sale, or a conversion. It flips traditional advertising on its head by making campaigns measurable, optimized, and ROI-focused from the start.

At Sitting Pretty Creative, we combine paid social and paid search advertising with analytics-driven optimization to build campaigns that aren’t just creative — they convert.

Performance Marketing vs. Growth Marketing: What’s the Difference?

Performance marketing and growth marketing are closely related — and at Sitting Pretty Creative, we use both.

• Performance marketing focuses on direct actions and measurable returns

• Growth marketing takes a full-funnel view — using those same performance tactics, but also optimizing retention, referrals, and customer lifetime value

They work best together. That’s why we build campaigns that move the needle at every stage — not just the bottom of the funnel.

Core Channels of Performance Marketing

Our performance marketing approach is anchored in two channels that consistently deliver results:

Paid Social Advertising

We build and manage high-converting campaigns across Instagram, TikTok, Facebook, LinkedIn, and Snapchat. With scroll-stopping visuals, custom audiences, and platform-specific strategies, we know how to turn impressions into outcomes.

Let’s make your ad budget work harder on social. Contact us today.

Paid Search Advertising

We run performance campaigns across Google, YouTube, Shopping, and Performance Max — reaching high-intent users who are actively looking for what you offer.

Why Performance Marketing Works in Any Industry

From eCommerce and hospitality to tech, fitness, beauty, and events — we’ve helped businesses in all industries grow through performance marketing. Our edge?

• We track every click, lead, and sale

• We optimize in real time

• We report on the metrics that matter

• We base every decision on data

If you’re in an industry where ROI matters (and that’s all of them), performance marketing is how you scale with precision.

Our Process: Data Meets Creative Meets Execution

We’re not here to guess. Every campaign we run is powered by performance data and driven by a test-and-learn mindset. At Sitting Pretty Creative, that includes:

• A/B testing across platforms

• Funnel mapping and optimization

• Click tracking and heatmaps

• Attribution modeling and reporting

• Real-time analytics and transparent insights

You’ll never have to wonder if your ads are working. We’ll show you exactly how — and why.

TL;DR: Performance Marketing Is Built to Drive Results

Performance marketing is where creativity meets accountability. It’s measurable. It’s scalable. And when done right, it drives serious business outcomes.

That’s what we do at Sitting Pretty Creative — across paid social, paid search, and every industry we touch.

Ready to Build a Marketing Strategy That Performs?

If you’re tired of fluffy metrics and want real, revenue-driven marketing — we’re your team.

Reach out to Sitting Pretty Creative today, and let’s make your next campaign your best one yet.