What Is AISO (AI Search Optimization)?

What Is AISO (AI Search Optimization)?

What Is AISO (AI Search Optimization)? Search is getting smarter — and so should your strategy. Learn what AI Search Optimization (AISO) is, why it matters, and how we use it to grow brands faster.  Search isn’t what it used to be. Gone are the days of keyword...
Using Paid Ads to Promote an Event

Using Paid Ads to Promote an Event

Using Paid Ads to Promote an Event Need to sell tickets or fill a room? We use paid ads to take events from idea to sold out — just ask Happy Hour House. Here’s how we make it happen.  Event marketing has changed. Organic posts alone won’t cut it — if you want to...
What Is Paid Search?

What Is Paid Search?

What Is Paid Search? Discover how paid search advertising works, why it matters, and how Sitting Pretty Creative can help you stand out at the top of Google.  If you’ve ever Googled something and clicked one of the first links at the top of the page,...
AI & SEO – Understanding The Shift In Search

AI & SEO – Understanding The Shift In Search

AI & SEO - Understanding The Shift In Search AI is rewriting the rules of SEO. Learn how AI search optimization is changing the way we create, structure, and rank content — and how your brand can stay visible in this new era.  Understanding the Shift in Search The...